melyssa giancaterino | melyssag@yahoo.com
entrance
I am seeking an opportunity to create interesting, dynamic, and most of all,
successful projects for both company and client.
essentials
I can easily balance a relationship between artistic integrity and the client’s
need for marketability. I love thinking about what motivates and investigating
how to best communicate ideas conceptually, visually, and functionally. I
love design. I appreciate the importance of every team role (client included!)
and respect all collaborative efforts. Self-motivated, I have a strong project
management, communication and organizational skills and the ability to easily
meet deadlines within budget and scope. My varied background has made me adaptable
to any artistic challenge from concept to delivery.
experience
9/05-Present—Agency.com SF |
San Francisco, CA | Senior Designer
Visa, eBay, Del Monte Foods, 9Lives, Addidas, Miller Beer, Shutterfly,
Indymac Bank, InfoUSA
interactive art direction, graphic design, brand implementation |
development of creative concept and design of interactive marketing/advertising
projects such as web sites, email, banners, etc. worked closely with IA, strategy,
agency and client teams to develop original conceptual applications, visual
design, user interface and architecture of large, interactive web sites. Hands
on design of graphics and animations. Teamed up to ensure all projects seamlessly
follow brand standards, positioning and best practice. and more.
highlight?...9Lives Million Cat Rescue Site—a fun site and really good
cause! www.9lives.com
11/03-3/05—Young & Rubicam SF |
San Francisco, CA | Designer (Contract)
Hitachi Data Systems, Jacuzzi
art direction, graphic design, implementation & layout |
media and brand identity, including collateral, style guidelines, trade show,
web/email art direction, direct mail, signage, product launch event media,
and more.
highlight?...art directed and designed all media for Hitachi TagmaStore™
New Product Launch Event at Guggenheim Museum, NYC
9/02-1/04—Various Freelance | Philadelphia,
PA | Art Direction/Design
DemoHogs, IOU Records, Fresh Produce Studios
art direction, graphic design |
for CD packages, press kits, posters, logos, web sites, promotional media,
ad design and media coordination.
highlight?...creating hip, successful projects under tight budget constraints
Horn Graphics
gift ware/decorative design, graphic illustration, photo retouching, catalog
design |
highlight?...created original decorative artwork sold in big chain retailers;
Bed Bath, & Beyond, Kohl's, etc.
12/00-9/02—Apartment Shoppers Guide |
Bala Cynwyd, PA | Art Director
art direction, graphic design |
with an emphasis on display ad design, photo retouching, project coordination;
for 4-color advertising digest, corporate identity/in-house projects, client
presentations and print vendor liaisons.
highlight?... wrangling often-distracted AE’s to successfully and
profitably make monthly deadline for 750 page digest
2/99-12/00—Philadelphia Inquirer | Philadelphia, PA
| Advertising Designer
advertising design, graphic design, layout & production |
highlight?... special project for Knight-Ridder: creative design of all
4-color & BW advertisements
for universal online spec-ad database
2/96-5/98—East Bay Business Journal |
Oakland, CA | Art Director
All editorial design, graphic design, production and project coordination
|
weekly 4-color newspaper; corporate identity/in-house projects, management
of reporters/copywriters, client presentations, and print vendor liaisons.
highlight?... art directing photo journalists and choosing photography
for news stories
economics
full time work—negotiable | freelance/contract—p/h
or by project negotiable
let’s talk!...
education
9/91-12/95—Academy of Art College | San Francisco,
CA
advertising/graphic design, software applications, artistic foundations; drawing,
painting, color, etc.